Hispanic Exchange


HEX is the only minority-owned media and audience platform enabling brands to connect with Marca.com, the leader in global sports news and the home of soccer. Marca.com fuels a dominant multicultural audience platform in both English and Spanish language delivering more than 34M unique users in the US.

Based in Miami, Florida, HEX is dedicated to helping brands effectively engage in multicultural audiences across digital, social and streaming ecosystems. The Marca Brand Studio works with many of the top Fortune 1000 brands to develop compelling creative in Spanish and English, empowering marketers with world class storytelling capabilities.

HEX is a member company under NUMATEC, a global holding company focused on media and martech ventures with strong ties throughout Europe and LATAM.

Based in Miami, FL, NUMATEC was founded by a group of international digital advertising executives in 2020. The holding company owns and operates a fast-growing portfolio of marketing tech companies.

NUMATEC invests in technology enabled services companies in the Martech ecosystem, and also partners with the best available technologies to accelerate their growth and distribution globally.


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