#1 Soccer-Focused Digital
Publisher in the US
THE RISE OF THE MOST BELOVED GAME
Soccer, once considered a niche sport in the United States, has now transformed into a cultural phenomenon, capturing the hearts and minds of millions across the nation. The surge in soccer fandom has not occurred overnight; it’s the result of a series of strategic events, influential personalities, and shifting societal dynamics that have converged to create this historic moment.
Soccer now has the 4th largest fan base of all sports in the US, just 2% behind MLB, America’s pastime. In an era of digital connectivity, geographic barriers have crumbled. The MLS has grown from its humble beginnings into a thriving league, attracting international talent. Soccer’s influence on popular culture is more evident than ever.
US AUDIENCE IN SOCCER IS YOUNG AND AFFLUENT
Soccer’s global nature reflects the multicultural fabric of the United States. The sport’s inclusivity has resonated with diverse communities, offering a sense of belonging and a platform for expression as the country’s multicultural population surges.
HEX is proud to be partnered with Google
32%
US AdULTS ARE SOCCER FANS
46%
HHI>$100K
82%
use social media during games
27%
HISPANIC
(*) comScore Media Metrix, United States Total Audience, May-June 2023, Multi-Platform, Desktop 2+ and Total Mobile 18